email campaigns
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paid ad campaigns
Videography: Zyrco Creative
organic social
Videography: Helana Ebenhardt
Video Editing: Christine Yi
print catalog
The goal of the Classics campaign was to reintroduce and distinguish Jenni Kayne as a timeless, heirloom, luxury apparel brand. We wanted to refresh the messaging around our best-selling core products and elevate the brand overall.
As the Art Director, I led the design and execution of visual assets and partnered with the Brand, Marketing, E-Commerce, and Retail teams to ensure a cohesive and consistent brand experience across every consumer touchpoint. This rebrand initiative also included refreshing our brand typography and design templates across all print and digital channels.
Photography: Alex Nataf
Creative Direction: Meaghan Cox and Lauren Anderson
Art Direction: Christine Yi
Design: Christine Yi and Meagan Hubin
Click on each image to see the full email
Videography: Zyrco Creative
Videography: Helana Ebenhardt
Video Editing: Christine Yi
